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Angolan tourism grows in months of Cacimbo
August was the best month when it comes to accommodation research in Angola.
The data presented shows that Angola is growing in terms of tourist demand. These values relate exclusively to demand at www.hoteisangola.com
In constant promotional work carried out by the hoteisangola.com team, where the focus is to publicize the platform's partners and the areas in which they operate, we can highlight;
• Most popular cities in August;
1. Lubango (Month of the celebrations of Nª Senhora do Monte)
2. Huambo
3. Benguela
4. Little Wolf
5. Malanje (we do not have partners in the municipality of Malanje, and customers are recommended to hotel units in neighboring municipalities).
• Most searched hotel units:
1. CV Lodge
2. Pousada Quedas Duque de Bragança
3. Pululukua Resort
4. Doce Mar Tourist Complex
5. Hotel Serra da Chela
6. Casa Montanha
7. Dallys Resort
8. Flamingo Bay
9. Aparthotel Mil Cidades
10. Kimbo do Soba
• Origin of searches by country
|
1. Angola 2. Portugal 3. Brazil 4. South Africa 5. United Kingdom 6. United States 7. Namibia 8. France 9. Spain 10. Mozambique |
84.26% 5.93% 1.63% 0.92% 0.82% 0.65% 0.59% 0.57% 0.47% 0.37% |
• Search by device
|
1. Cellphone 2. Computer 3. Tablet |
71% 28% 1% |
• Language of the visitor to the platform
|
1. English Language 2. Portuguese Language |
34% 66% |
These results were obtained from a total of 80,896 unique visits to the www.hoteisangola.com portal between August 1 and 31, 2024, resulting in a daily average of 2,610 unique visitors.< /h3>
As for effective reserves, we emphasize:
• Country of origin of reserves
|
1. Angola 2. Portugal 3. France 4. Netherlands 5. Italy 6. South Africa 7. Others |
86.5% 7.5% 0.8% 1.2% 1.2% 0.8% 2.0% |
• Number of nights booked
|
1. 1 nights 2. 2 nights 3. 3 nights 4. 4 nights 5. 5 nights 6. 6 nights 7. more night |
45% 26% 17% 5% 1% 1% 5% |
Complexo Túristico Doce Mar
In conclusion we can highlight some aspects:
• The provinces and municipalities with the greatest number of partnerships and greater publicity are the most sought after
• Cacimbo months in Angola are no longer actually weak months in terms of tourist movement in the national territory
• Events such as the city of Lubango are extremely important for tourist demand and movement
• Research originating in foreign markets has been increasing, with a special focus on the Portuguese market
• With 34% of searches carried out on the portal in English, it appears that both nationally and internationally there is demand and it is a fundamental aspect.
Difficulties:
• It continues to be difficult to work with some municipalities and provinces and we can highlight:
o Difficulty communicating (places with many internet problems)
o Difficulty getting the message across to operators
o Difficulty in mobilization or interconnection between operators
o Weak training/knowledge of the sector structure
o Difficulty in guaranteeing commissions for stakeholders
the public sector is very distant from the private sector
the ......
Opportunities:
• There are several aspects that can create opportunities:
o Gain the ability to show the local public sector the importance of the sector in local development
o Continue to invest in staff training, even at a distance
o Create more digital information about the tourism potential of the regions
o Mobilize and encourage visitors to share images and experiences on social networks.
o Make operators feel the need to bring internet to the various corners of Angola
the .......
An article by: Jorge Nunes – www.hoteisangola.com
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